Created by Tinker Hatfield and Dan Sunwoo as a special project in Nike’s Innovation Kitchen, the Air Jordan 3 Seoul commemorates the 30-year anniversary of the city’s hosting of summer games and the moment Michael Jordan won the 1988 Slam Dunk Contest.
“I grew up a sneakerhead in Seoul and I wanted to create a shoe that pays homage to the creative energy of the city. Now is the perfect time, building on the momentum of the winter games and the love Korean consumers have for Jordan Brand,” says Sunwoo.
The Taegukgi (Korean flag) inspires the shoe’s overall color scheme, with the “taeguk” symbol expressed through the lining and collar’s Blue and Red and the White upper representing peace and purity (as it does on the flag). 서울 (Seoul) is featured on the left inner tongue, while the 1988 summer games motto 화합과 전진 (Harmony and Progress) is featured on the right inner tongue. The heel reads “Nike Air” in a clear nod to the original Air Jordan 3.
The Air Jordan 3 Seoul will go on sale March 10 on nike.com.kr and at the Jordan Hongdae store.