Yesterday, KITH opened its first west coast brick and mortar, marking the brand’s fourth flagship and seventh official shop. Inside the LA location, co-designed with incumbent partners Snarkitecture, loyal fans will find signature elements. The 3,500 square-foot space houses 200 Air Jordan 6 casts hanging from the ceiling, a glass-sectioned footwear area customized with diffusion lighting, and a main shopping area with a decidedly industrial aesthetic. Of course, no KITH store is complete without the KITH Treats cereal bar experience. Shoppers can enjoy ice cream swirls, milkshakes and purchase the latest KITH Treats merchandise at the LA spot. Set on the ground level of the parking garage, the exterior features a special gallery zone for artists to display installations.
Congratulations to founder Ronnie Fieg; the Queens designer has come a long way from his first start in the industry at the age of 13 working at NY-based David Z.
Take a look at the brand new Los Angeles KITH location above, and, if you’re local, be sure to stop by and peep the KITH x Nike “Long Live the King” Chapter 2 Collection.