SNDVL was founded in 2011 and eventually launched in 2012. Sole Individual is a look inside of my mind of what I enjoy from sneakers, fashion, to music. I took my passion and made it a business and now I curate and create, rare quality goods. 

Being a creative is a major part of my DNA, I always have millions of ideas floating through my head and Sole Individual gives me the outlet to create and share it with the world. My merch is a reflection of me, it's a way to represent what I stand for without saying a word. This appreciation goes deep, therefore I made up my mind to share the different brands I love to others. As you browse my site you will be able to see and buy all different brands that I love. It's important for me to keep you all updated on everything that's releasing and restocking. 

Ultimately my main objective in life is to inspire! Inspire you to always be yourself and live a fulfilling life by finding your passion and pursuing your dreams. 

- RICO

Be You, Not Them.

SNDVL was founded in 2011 and eventually launched in 2012. Sole Individual is a look inside of my mind of what I enjoy from sneakers, fashion, to music. I took my passion and made it a business and now I curate and create, rare quality goods. 

Being a creative is a major part of my DNA, I always have millions of ideas floating through my head and Sole Individual gives me the outlet to create and share it with the world. My merch is a reflection of me, it's a way to represent what I stand for without saying a word. This appreciation goes deep, therefore I made up my mind to share the different brands I love to others. As you browse my site you will be able to see and buy all different brands that I love. It's important for me to keep you all updated on everything that's releasing and restocking. 

Ultimately my main objective in life is to inspire! Inspire you to always be yourself and live a fulfilling life by finding your passion and pursuing your dreams. 

- RICO

Be You, Not Them.